I imported the songs PDF into a Google Spreadsheet so the data could be easily filtered by movie names or artistes. The Songs ListĪ quick Google search on the Saregama website led me to this PDF document - it contains a complete list of every song that’s bundled into the Carvaan player. Can the Carvaan experience be recreated with YouTube? Let’s find out. Like a radio station, Saregama Carvaan mixes nostalgia with an element of surprise - the player’s algorithm plays music in a random sequence so the listener would never know which song is coming up next. The company analysed data from online music streaming sites like Saavn, Gaana and YouTube, came up with a catalogue of 5000+ “greatest” Hindi movie songs and pre-loaded them into Carvaan, classified by artists and moods. Saregama Carvaan, a digital music player that looks like an old-fashioned transistor radio and targets the non-millennial generation, has become a huge hit in India.
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